9.16: Nurturing Relationships for Today and Years to Come

The feature article from the Sep-Oct 2010 Grassroots Fundraising Journal by Kevin Johnson.

Good fundraising is about good relationships. Board members and nonprofit staff often refer to donors as personal friends. But how many “good” friends can you actually have?

Donors report that communication quality and depth of relationship between them and the nonprofit are primary drivers for making gifts–both annual fund and legacy gifts (bequests). Donor research consistently reports that personalized and face-to-face interaction generates more in the way of gifts and resources for nonprofits.

But what if your brain is already filled up with the details of personal relationships? How many more can you add? Read the full article.

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