3.12 Fuerza Cooperativa: An Innovative Resource Generation Case Study

March April 2013 GFJ CoverFrom the March-April 2013 Grassroots Fundraising Journal, Innovative Resource Generation. Check out the full issue.

by Julie Miles & Tony Perlstein.  Make the Road New York (MRNY) launched community-based financial services for its members in 2010, providing significant benefits to their members while providing the group with a new source of revenue to sustain its organizing work.

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3 Comments to 3.12 Fuerza Cooperativa: An Innovative Resource Generation Case Study

  1. Laurene's Gravatar Laurene
    March 20, 2013 at 3:52 pm | Permalink

    I really appreciate how Make the Road NY integrates its fundraising and program work. It’s powerful to see members taking on more leadership and management roles in resourcing for their organization and leading the conversation about where money comes from and who its being asked from.

  2. Adriana's Gravatar Adriana
    March 24, 2013 at 3:35 pm | Permalink

    As a long time fan of Make the Road NY I was excited to read about Fuerza Cooperativa and the impact it is having on its members financial lives. Thank you for a great article and GFJ edition!

  3. Cora's Gravatar Cora
    March 25, 2013 at 11:24 am | Permalink

    This work is amazing, and really speaks to a critical issue in the United States: the state of personal finance. Like it or not, credit history is like life force here in the U.S., and your score is almost as important as your name. Not only that, but personal finance has become an arena in which companies have found egregious ways to exploit people who have no money. Check cashing stores, predatory loads, payday advances, these are all ways to steal from those who have nothing. And for MRNY to create pathways for their members to avoid these exploitative practices and acquire decent credit history, this is really what holistic community organizing should look like. What struk me most about this article was the bit about placing banking in the familiar context of a trusted community organization. This is so important for overcoming the trauma and distrust caused by exploitative financial “services.”

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