Broaden Your Donor Base to Deepen Your Impact

Mar-Apr 2010, Vol. 29 No.2

Fundraising in Your Own Back Yard: Inviting Clients to Be Donors

 By Rona Fernandez

Many groups that provide direct services overlook an important constituency for prospective donors: their clients. Learn five important lessons from two organizations that raise substantial funds just by asking their (low-income) clients to donate.

Also in this issue:

Direct Mail: Down but Not Out. By Amy O’Connor. Contrary to popular belief, direct mail is still an efficient and effective way to acquire new members. One key ingredient is a good list. O’Connor shares how to find the best lists and use them to get the greatest return. $3

Always Be Asking: Using Organizing to Build Membership. By Amy O’Connor and Andy Robinson. People power is vital to winning on social justice issues, and an engaged membership can also bring in needed donations. Here’s how one group continually builds membership using key organizing and fundraising principles. $3

How to Take Advantage of Changing Demographics in Fundraising. By Mike Roque. People of color will soon be the majority in the U.S.—an important factor to consider when planning your fundraising. Find out how your organization can prepare for the upcoming shifts that will be revealed by the 2010 Census.$3

Welcoming Your Friends’ Friends. By Nzinga Koné-Miller. Groups are increasingly savvy about using online social networking to expand their reach. But how do you get that friend of your friend to become a loyal donor after the first gift? Although not everyone will continue giving to your organization, use these ideas to increase the chance that you’ll make some new friends.

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