Author Archives: jennifer

From Zero to Sixty: How People’s Action Institute and People’s Action Built a Strong Individual Giving Program

Learn how People’s Action Institute and People’s Action grew their base of supporters through various strategies—expanding their grassroots fundraising income by leaps and bounds.

Grassroots Fundraising Resource Packs

Hook up groups you love with GIFT’s new resource bundles!

How Can We Prepare Our Team for Donor Calls?

Dear Kim, Our organization has recently started asking staff and board to host fundraising phone banks in their local areas for our fundraising campaigns. Most of the time people are leaving messages, and the donors we do get on the phone range from not wanting to talk much to wanting to hear a lot about […]

Prepare for Year-End Fundraising Webinar Recording & Slides

‘Tis the season. If you’re newer to end-of-year fundraising, let GIFT help you prepare for the last big push of 2017. Participants will explore: 1) Driving forces behind year-end giving lore; 2) Planning an end-of-year fundraising campaign; and 3) Tips from GIFT to help ensure your campaign is successful. This workshop-oriented webinar will leave you ready to sprint to […]

A Legacy of Cross-Class Fundraising: How One Group Survived and Thrived

When the board of Third Wave Fund (TWF) began sunsetting the group in 2012, the grantees and grassroots leaders it had supported over the years would not accept its closure. Learn how TWF centered the leadership of its base to build a stronger, more inclusive, and financially sustainable organization.

Welcoming New Donors

Dear Kim, We’re a small group with limited staff and resources, but we know that properly welcoming new donors to our organization and thanking them for their gift will greatly increase the chances of them giving again. What do you recommend including in donor welcome packets that is not too labor or resource intensive?  ~Small […]

Watch GIFT’s Budgeting for Fundraising Webinar

We explore: (1) Important fundraising-related expenses to include in your annual budget, (2) How to use your annual budget to create a fundraising plan, and (3) Ways GIFT can support you in meeting your annual grassroots fundraising goals. You’ll leave equipped with tips and inspiration to help you start drafting your 2018 budget.

If You Build It They Will Come: Creating a Culture of Fundraising

Does creating a culture of fundraising seem like an insurmountable task at your organization? Beth Rayfield shows us how we can overcome challenges and get on the path towards greater financial sustainability.

Spending Money to Raise Money

Dear Kim, You’ve often said, “You have to spend money to raise money.” But how much is enough? What’s the ideal ratio of fundraising expenses to income?  ~Bang for the Buck Dear Bucky, I feel there is something in human nature that wants these kinds of benchmarks so we have something to measure ourselves against. […]

Why Do We Need a Gift Acceptance Policy?

Dear Kim, A colleague is working with you on a capital campaign and she says you have insisted that the organization create a “Gift Acceptance Policy.” I brought this to our board of directors and they said it should just be “We accept all gifts.” We all laughed. I don’t mean to be disrespectful but […]