Author Archives: jennifer

Small, Local Groups Struggling to Keep Donors

Dear Kim, I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we […]

Re-asking In Honor/Memory Donors

Dear Kim, We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list? ~Alone with My Memories Dear Memories, You ask a great question for organizations like yours who get a lot of these gifts, but the answer is […]

Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

The Pros and Cons of Engaging Volunteers in Fundraising

Dear Kim, For years I have been told that board members and volunteers need to be trained and enlisted in reaching out, meeting with donors, thanking them and asking for support. I work somewhere that has prioritized that. But all of that comes with the cost of a lot of staff time. Some volunteers aren’t […]

Preparing for the Trump Administration

Dear Kim, How bad are things going to get under President Trump and what can we do to prepare? ~Sick at Heart Dear Heart, First I have to say I am not a psychic. I have no idea how bad things are going to get. For some people, things are already bad. We have not […]

Happy Birthday, Grassroots Fundraising Journal!

Thank you to the 106 supporters who collectively gave $22,667 to keep the Journal affordable for all. And a warm welcome to the 130 subscribers who signed up during the last 35 days of 2016 to celebrate the 35th anniversary of the Journal. You make this work possible. THANK YOU!

How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island

After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.

Why Development Directors Leave

Dear Kim, Our development director left suddenly, saying she had found an easier job and could not pass up the opportunity to do good work and not have to work as hard as she had to for us. We have no one to run our year-end campaign. Do you have suggestions for where we can […]

Elections & Year-End Fundraising

Dear Kim, What effect do you think the elections will have on year-end fundraising? I am trying to pick a stance for the board meeting and don’t know whether to go with sanguine or anxious.   ~Seriously, though. Dear Though, This is the first Dear Kim in months that has made me laugh.   Does your decision […]

Navigating Race & Class Dynamics in Fundraising

Learn how Community Coalition in South Los Angeles built internal support for launching their membership program, using “Race Retreats” for staff to explore their relationship with money and overcome their hesitancy to ask their working class Black and Latinx constituents to invest financially in the work.