Category: Dear Kim

Appreciating Gifts of All Sizes

Dear Kim, We are a direct service agency and have an excellent social media presence, particularly on Facebook. We post stories, pictures and sometimes short videos. And, I should emphasize our organization does great work! So at this time of year we are getting dozens of $5-15 gifts from new donors, most of whom will […]

Collecting Donor Social Security Numbers

Dear Kim,

I have heard that the IRS is going to encourage nonprofits to ask for the social security number of their $250+ donors. Is this true? Why would they do that?

Unwanted Advances by Donors

Dear Kim, I am a 26-year-old woman, and I hope I don’t sound arrogant, but I am fairly attractive. I am the development associate at my organization. My boss is the development director and we work closely with the director of communications. Recently we had a “donor appreciation” event and one of our largest donors […]

Best Time to Send an Appeal Letter

Dear Kim, When is the best time to send an appeal by mail? I have read many articles and studies and they all suggest different months for different reasons. ~A simple question Dear Simple, The best time to send an appeal is when it is ready. And when should you get the appeal ready? When […]

A Kind & Common Sense Approach to Donor Relations

Dear Kim, I solicited many of my personal contacts for my organization a couple of years ago. About ten of them gave, and of those ten, two or three have continued to give in response to appeals from my organization without any follow up from me. This year I signed up to follow up with […]

The Psychology of Fundraising Goals

Dear Kim, My organization is in the middle of our fall campaign and each staff and board member has committed to reaching individual goals.  I was close to reaching my goal last week and entered some “offline” donations to my fundraising page. Then I remembered that I had just sent out a couple of email […]

Segmenting Lists

Dear Kim, I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this. But there are other reasons that I never see anyone mention. I […]

Tooth Fairy Fundraising

Dear Kim, How would a small nonprofit go about securing a major gift of $500,000-1 million? I know it’s not impossible. My organization is almost 30 years old and we haven’t really grown since 1990. I have just started here, but I can already see that half our time is focused on fundraising. We could […]

Spending Money to Raise Money

Dear Kim,  I was hired about a year ago as the development director for a small organization (budget $750,000), which raises most of its money from individuals and fees for service. The executive director told me I could spend $30,000 on a direct mail and social media campaign that included some web redesign. Four months […]

Comping Event Volunteers

Dear Kim,  Our organization is putting on a big event using a great team of about 50 volunteers. The tickets to the event are $100 each and we only have capacity for 400 people. We expect to sell out. Now I am being told the volunteers should get a free ticket, but the problem is […]