Category: Donor relations

The Psychology of Fundraising Goals

Dear Kim, My organization is in the middle of our fall campaign and each staff and board member has committed to reaching individual goals.  I was close to reaching my goal last week and entered some “offline” donations to my fundraising page. Then I remembered that I had just sent out a couple of email […]

Segmenting Lists

Dear Kim, I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this. But there are other reasons that I never see anyone mention. I […]

Are Small Gifts a Waste of Time?

Dear Kim, I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently […]

Accepting “No” & Moving On

Dear Kim, I am the executive director of a small environmental justice organization focused on organizing a community to stand up to a large and highly polluting CAFO (Concentrated Animal Feeding Operation.) We have recently had some victories but need to keep pushing. One of our board members comes from quite a wealthy family and […]

Useful Donor Information

Dear Kim, We have 500 donors, of whom 50 give over $1,000 and another 50 give between $500-999. We do a decent job of keeping in touch with these 100 donors, usually talking to them by phone or visiting the top 20 largest donors at least once a year. I keep all the information on […]

Ask for What You Want

Dear Kim, I have a donor who gives $250 a year but always makes noises like he is going to give more sometime. We have coffee and sometimes lunch two to three times a year and I always pick up the tab. He never gives more. What should I do? When I factor in my […]

Strategic Communications for Year-Round Donor Engagement

Joleen Ong demonstrates how staying in touch with donors throughout the year—by strategically sharing content through a variety of channels—builds trust and increases the likelihood of them renewing their support. From the Sep-Oct 2014 Grassroots Fundraising Journal

The Case for Building a Broad Base of Donors

Dear Kim, We are being advised by a consultant to stop trying to build a broad base of donors and instead to focus on high net worth individuals and seek six figure gifts from them.  The consultant says it will be faster and more lucrative which makes sense to me.  Why do you advise focusing […]

The Importance of Having Honest Conversations

Dear Kim, I am the sole staff for a small literacy program in a suburb of Chicago.  We have a wonderful board except for one member who is new and is proving to be quite difficult.  We invited her on at the suggestion of our biggest donor. She is very critical, bossy, and constantly saying, […]

Collecting Donor Phone Numbers

Dear Kim, I have a multipart question.  We want to start doing thank-you calls but often don’t have donor phone numbers. Is it creepy to get their phone number from the white pages? Should we require a phone number on our donation page so we can capture phone numbers going forward? ~ Death by detail […]