Category: Fundraising

If You Build It They Will Come: Creating a Culture of Fundraising

Does creating a culture of fundraising seem like an insurmountable task at your organization? Beth Rayfield shows us how we can overcome challenges and get on the path towards greater financial sustainability.

Re-asking In Honor/Memory Donors

Dear Kim, We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list? ~Alone with My Memories Dear Memories, You ask a great question for organizations like yours who get a lot of these gifts, but the answer is […]

Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

Pitfalls of Multi-Year Pledges

Dear Kim, I recently started work at an organization that deeply relies on the pledging process, but unfortunately has neglected to cultivate those donors who pledged in the first years of these pledge campaigns. I am now charged with the task of (re)connecting with donors who made pledges over five years but have stopped paying. […]

Key to Successful Fundraising: Appreciating Our Donors

Dear Kim, I am new to development and I have heard several contradictory things about the kinds of acknowledgements I should be sending to donors. Someone said we are required by law to send a thank you for every gift and someone else said you have to subtract the value of anything you send to […]

Starting a Major Gifts Program

Kim Klein walks us through the necessary steps to starting a major gifts program, from setting goals to preparing solicitation materials to asking for renewals.

Build Your Fundraising Team to Expand Your Reach

Dear Kim,  I am a development director in a big, if still civil, disagreement about the allocation of my time—should I spend less time reaching out to annual fund donors giving unrestricted donations under $1,000 so that I can spend more time on major donors, many of whom support specific projects? I feel strongly that […]

Rebalancing a Top-Heavy Annual Giving Program

Dear Kim,  Our fundraising team has worked hard to build a strong major gifts program. We receive 80% of our revenue from just 9% of our donors. But I’m not sure if this is healthy either. I’ve heard that an annual giving program ideally generates about 80% of revenue from 20% of donors. Should I […]

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A Kind & Common Sense Approach to Donor Relations

Dear Kim, I solicited many of my personal contacts for my organization a couple of years ago. About ten of them gave, and of those ten, two or three have continued to give in response to appeals from my organization without any follow up from me. This year I signed up to follow up with […]