Category: Fundraising

The Psychology of Fundraising Goals

Dear Kim, My organization is in the middle of our fall campaign and each staff and board member has committed to reaching individual goals.  I was close to reaching my goal last week and entered some “offline” donations to my fundraising page. Then I remembered that I had just sent out a couple of email […]

Tooth Fairy Fundraising

Dear Kim, How would a small nonprofit go about securing a major gift of $500,000-1 million? I know it’s not impossible. My organization is almost 30 years old and we haven’t really grown since 1990. I have just started here, but I can already see that half our time is focused on fundraising. We could […]

Spending Money to Raise Money

Dear Kim,  I was hired about a year ago as the development director for a small organization (budget $750,000), which raises most of its money from individuals and fees for service. The executive director told me I could spend $30,000 on a direct mail and social media campaign that included some web redesign. Four months […]

Our Mulitpronged Approach to Crowdfunding: Melding the Old & the New

By Noelle Hanrahan & Lyla Denburg. From the May-June 2015 Grassroots Fundraising Journal. Read how Prison Radio staff and supporters came together to raise $60,000 to defend free speech rights for prisoners.

10 Years, 10 Days, $10K

Staff and board of the Young Nonprofit Professionals Network set out to mark their 10-year anniversary by raising $10,000. Read how they adjusted their plans right before launching their campaign and more than doubled their goal.

Oral Dockets

Dear Kim, Our organization has been asked to present our request for funding in person to a panel of decision makers, along with a number of other organizations. They call it an “Oral Docket.” Have you ever heard of such a thing? We are not very good public speakers and I feel we will be […]

Are Small Gifts a Waste of Time?

Dear Kim, I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently […]

Activating the Social Media Grassroots: Lessons in Cultivating Online Communities

Cayden Mak shares how 18 Million Rising: Activating Asian America effectively uses social media to engage their constituents, building community and resources to support their campaigns.

Accepting “No” & Moving On

Dear Kim, I am the executive director of a small environmental justice organization focused on organizing a community to stand up to a large and highly polluting CAFO (Concentrated Animal Feeding Operation.) We have recently had some victories but need to keep pushing. One of our board members comes from quite a wealthy family and […]

Useful Donor Information

Dear Kim, We have 500 donors, of whom 50 give over $1,000 and another 50 give between $500-999. We do a decent job of keeping in touch with these 100 donors, usually talking to them by phone or visiting the top 20 largest donors at least once a year. I keep all the information on […]