Category: Grassroots Fundraising Journal

From Zero to Sixty: How People’s Action Institute and People’s Action Built a Strong Individual Giving Program

Learn how People’s Action Institute and People’s Action grew their base of supporters through various strategies—expanding their grassroots fundraising income by leaps and bounds.

Grassroots Fundraising Resource Packs

Hook up groups you love with GIFT’s new resource bundles!

A Legacy of Cross-Class Fundraising: How One Group Survived and Thrived

When the board of Third Wave Fund (TWF) began sunsetting the group in 2012, the grantees and grassroots leaders it had supported over the years would not accept its closure. Learn how TWF centered the leadership of its base to build a stronger, more inclusive, and financially sustainable organization.

If You Build It They Will Come: Creating a Culture of Fundraising

Does creating a culture of fundraising seem like an insurmountable task at your organization? Beth Rayfield shows us how we can overcome challenges and get on the path towards greater financial sustainability.

Major Donor Surveys: A Three Year Case Study

In the sequel to his January-February 2016 article, “Surveys and Segments: Building Your Major Donor Strategy,” Jack Hui Litster shares lessons learned in the three years since Inter Pares first launched their major donor survey.

Throwing a Fun, Profitable and Mission-Aligned Event The InterNASHional Food Crawl

Here’s how the Tennessee Immigrant & Refugee Rights Coalition has grown an event that embraces local immigrant and refugee communities while bringing in thousands of unrestricted dollars to support their work.

Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

Happy Birthday, Grassroots Fundraising Journal!

Thank you to the 106 supporters who collectively gave $22,667 to keep the Journal affordable for all. And a warm welcome to the 130 subscribers who signed up during the last 35 days of 2016 to celebrate the 35th anniversary of the Journal. You make this work possible. THANK YOU!

How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island

After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.

Navigating Race & Class Dynamics in Fundraising

Learn how Community Coalition in South Los Angeles built internal support for launching their membership program, using “Race Retreats” for staff to explore their relationship with money and overcome their hesitancy to ask their working class Black and Latinx constituents to invest financially in the work.