Category: Grassroots Fundraising Journal

Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

Happy Birthday, Grassroots Fundraising Journal!

Thank you to the 106 supporters who collectively gave $22,667 to keep the Journal affordable for all. And a warm welcome to the 130 subscribers who signed up during the last 35 days of 2016 to celebrate the 35th anniversary of the Journal. You make this work possible. THANK YOU!

How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island

After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.

Navigating Race & Class Dynamics in Fundraising

Learn how Community Coalition in South Los Angeles built internal support for launching their membership program, using “Race Retreats” for staff to explore their relationship with money and overcome their hesitancy to ask their working class Black and Latinx constituents to invest financially in the work.

Seeding Justice: Revenue-Generating Membership and Fundraising Canvasses for Community Organizing

After the 2008 financial crisis, many social justice groups were forced to rethink their dependence on foundation funding. Learn how base-building organizing groups from around the U.S. have built cost-effective membership and fundraising canvasses to grow a sustainable source of funding from the grassroots.

Resourcing the Movement for Black Lives

William Cordery takes a close look at the role institutional philanthropy has played in supporting the Movement for Black Lives, and how foundations can be more effective partners to social movements.

Starting a Major Gifts Program

Kim Klein walks us through the necessary steps to starting a major gifts program, from setting goals to preparing solicitation materials to asking for renewals.

Tips for Taking Your Twitter Game to the Next Level

Meena Hussain explains the ins and outs of Twitter and shows us how to compose engaging tweets that will expand our reach.

Shape the Future of the Journal

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Let’s Do a Fundraising Event! (Or Not): Crafting Fundraising Event Criteria for Your Organization

How do you determine an event fundraising goal? How can we ensure our events are aligned with our organizational culture and values? Rona Fernandez answers these questions and more, as part of the critical process of developing fundraising event criteria.