Category: Grassroots Fundraising Journal

Starting a Major Gifts Program

Kim Klein walks us through the necessary steps to starting a major gifts program, from setting goals to preparing solicitation materials to asking for renewals.

Tips for Taking Your Twitter Game to the Next Level

Meena Hussain explains the ins and outs of Twitter and shows us how to compose engaging tweets that will expand our reach.

Shape the Future of the Journal

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Let’s Do a Fundraising Event! (Or Not): Crafting Fundraising Event Criteria for Your Organization

How do you determine an event fundraising goal? How can we ensure our events are aligned with our organizational culture and values? Rona Fernandez answers these questions and more, as part of the critical process of developing fundraising event criteria.

Planting Roots for the Migrant Justice Movement in Phoenix

By Caroline Picker. From the July-August 2015 Grassroots Fundraising Journal. Puente Human Rights Movement had outgrown their meeting space. Here’s how they raised $100,000 in six weeks to purchase a building of their own. ON ANY GIVEN MONDAY EVENING, pink streaks from another spectacular Phoenix sunset light up the sky as cars pull into the Puente Human […]

Our Mulitpronged Approach to Crowdfunding: Melding the Old & the New

By Noelle Hanrahan & Lyla Denburg. From the May-June 2015 Grassroots Fundraising Journal. Read how Prison Radio staff and supporters came together to raise $60,000 to defend free speech rights for prisoners.

10 Years, 10 Days, $10K

Staff and board of the Young Nonprofit Professionals Network set out to mark their 10-year anniversary by raising $10,000. Read how they adjusted their plans right before launching their campaign and more than doubled their goal.

Activating the Social Media Grassroots: Lessons in Cultivating Online Communities

Cayden Mak shares how 18 Million Rising: Activating Asian America effectively uses social media to engage their constituents, building community and resources to support their campaigns.

All Aboard: Boards That Work

Building off the 2014 Money for Our Movements debate, Kim Klein and Stephanie Roth argue that we can have the boards we want and need, and offer ideas for how to achieve them. From the Nov-Dec 2014 Grassroots Fundraising Journal, v33 n6.

Strategic Communications for Year-Round Donor Engagement

Joleen Ong demonstrates how staying in touch with donors throughout the year—by strategically sharing content through a variety of channels—builds trust and increases the likelihood of them renewing their support. From the Sep-Oct 2014 Grassroots Fundraising Journal