Category: Grassroots Fundraising Journal

10 Years, 10 Days, $10K

Staff and board of the Young Nonprofit Professionals Network set out to mark their 10-year anniversary by raising $10,000. Read how they adjusted their plans right before launching their campaign and more than doubled their goal.

Activating the Social Media Grassroots: Lessons in Cultivating Online Communities

Cayden Mak shares how 18 Million Rising: Activating Asian America effectively uses social media to engage their constituents, building community and resources to support their campaigns.

All Aboard: Boards That Work

Building off the 2014 Money for Our Movements debate, Kim Klein and Stephanie Roth argue that we can have the boards we want and need, and offer ideas for how to achieve them. From the Nov-Dec 2014 Grassroots Fundraising Journal, v33 n6.

Strategic Communications for Year-Round Donor Engagement

Joleen Ong demonstrates how staying in touch with donors throughout the year—by strategically sharing content through a variety of channels—builds trust and increases the likelihood of them renewing their support. From the Sep-Oct 2014 Grassroots Fundraising Journal

Viva La Causa: Fundraising Lessons from the United Farm Workers Movement

Rona Fernandez shares fundraising stories from the UFW, showing what can happen when a group moves away from its core constituency as its main source of support. From the July-Aug 2014 Grassroots Fundraising Journal  

Silos are for Farms: How to Make Fundraising a Part of Your Organizing

By Tina Cincotti of Funding Change Consulting. How to continue to develop a culture of fundraising—where fundraising and organizing go hand-in-hand—and reap the results in a far stronger organization.

The Importance of Upgrading

How can we keep donors motivated to give? When is it appropriate and how often should we ask donors to give more? Kim Klein answers these questions and more in this updated version of her classic article.

You’ve Got Something to Talk About: Amplifying Your Organizational Greatness

From the Mar-Apr 2014 Grassroots Fundraising Journal. Conveying our greatness to potential funders and donors remains a challenge for many of us. Holly Fincke and Rebecca Johnson examine what’s holding us back, and offer tips for how we can talk ourselves up more.  

Build Your Fundraising Team: Tools & Rewards

From the Jan/Feb 2014 Grassroots Fundraising Journal. Christa Orth shares tips for building effective fundraising teams, highlighting the success of Sylvia Rivera Law Project and Eastern Massachusetts Abortion Fund in creating strong fundraising cultures and increased financial sustainability of their work.

Preparing & Sticking to Your Fundraising Plan

By Rona Fernandez. From the November-December 2013 Grassroots Fundraising Journal. Check out the full issue here. Rona Fernandez shares practical tips for developing a fundraising plan that is realistic and adaptable when the unexpected happens.