Category: Team building

If You Build It They Will Come: Creating a Culture of Fundraising

Does creating a culture of fundraising seem like an insurmountable task at your organization? Beth Rayfield shows us how we can overcome challenges and get on the path towards greater financial sustainability.

Finding the Time for Grassroots Fundraising

Dear Kim, I have tried to follow the advice in the Grassroots Fundraising Journal and from you, Andy Robinson, Stephanie Roth, and other grassroots fundraising experts. What you all say makes sense. Having said that, I hope you don’t find my question rude: where do you find the time to really implement all this advice? […]

Volunteer Help With Data & Metrics

Dear Kim, We work with refugees and immigrants, providing legal services, workshops and even sanctuary in some churches. I have been reading a lot about fundraising metrics recently and wonder how much time I should spend figuring out our retention rates and return on investment and that kind of thing? We have three paid staff: […]

Build Your Fundraising Team to Expand Your Reach

Dear Kim,  I am a development director in a big, if still civil, disagreement about the allocation of my time—should I spend less time reaching out to annual fund donors giving unrestricted donations under $1,000 so that I can spend more time on major donors, many of whom support specific projects? I feel strongly that […]

“I’m not asking for ME…”

Sometimes it seems like everyone has something to say about fundraising. But it’s not often that we get to hear development directors and executive directors offer their most candid thoughts on the challenges and the deep rewards of building resources to drive social change.

Appreciating Gifts of All Sizes

Dear Kim, We are a direct service agency and have an excellent social media presence, particularly on Facebook. We post stories, pictures and sometimes short videos. And, I should emphasize our organization does great work! So at this time of year we are getting dozens of $5-15 gifts from new donors, most of whom will […]

Let’s Do a Fundraising Event! (Or Not): Crafting Fundraising Event Criteria for Your Organization

How do you determine an event fundraising goal? How can we ensure our events are aligned with our organizational culture and values? Rona Fernandez answers these questions and more, as part of the critical process of developing fundraising event criteria.

The Psychology of Fundraising Goals

Dear Kim, My organization is in the middle of our fall campaign and each staff and board member has committed to reaching individual goals.  I was close to reaching my goal last week and entered some “offline” donations to my fundraising page. Then I remembered that I had just sent out a couple of email […]

Spending Money to Raise Money

Dear Kim,  I was hired about a year ago as the development director for a small organization (budget $750,000), which raises most of its money from individuals and fees for service. The executive director told me I could spend $30,000 on a direct mail and social media campaign that included some web redesign. Four months […]

Rewarding Good Work with More Work

Dear Kim, I have been a development director for the same organization for five years, and everyone agrees I have done a good job. Every year we have increased the number of donors we have and the income from them; we have more foundation grants and we have a board that, for the most part, […]