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Using Technology to Advance Your Cause

July-August 2013 GFJ CoverGiving Days: Making the Most of 24 Hours. After talking with participants of three different giving days—Give to the Max Minnesota, Give BIG Riverside and Give OUT Day—Priscilla Hung shares lessons learned and helps you figure out whether it makes sense for your group to jump in.

From Pledge Drives to Parties: What Works in Community Radio Fundraising. Prometheus Radio Development & Communications Director Julia Wierski describes the creative fundraising efforts of three community-supported radio stations.

A Grassroots Fundraiser’s Guide to Choosing a Database. Jon Goldberg of Palante Technology walks us through the process of narrowing down the field of databases to a few solid choices for their grassroots clients.

Top Five Fundraising Appeals Mistakes & How to Avoid Them. How long should your subject line be? How can you really connect with your readers? Heather Buchheim of Watershed Online Advocacy & Fundraising answers these questions and more to help you avoid the most common mistakes made in email appeals.

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