Spending Money to Raise Money

Dear Kim, You’ve often said, “You have to spend money to raise money.” But how much is enough? What’s the ideal ratio of fundraising expenses to income?  ~Bang for the Buck Dear Bucky, I feel there is something in human nature that wants these kinds of benchmarks so we have something to measure ourselves against. […]

Why Do We Need a Gift Acceptance Policy?

Dear Kim, A colleague is working with you on a capital campaign and she says you have insisted that the organization create a “Gift Acceptance Policy.” I brought this to our board of directors and they said it should just be “We accept all gifts.” We all laughed. I don’t mean to be disrespectful but […]

When Can We Ask Monthly Donors for Special One-Time Gifts (and to Upgrade)?

Our organization has been having discussions about whether and how we can approach monthly donors, particularly those who are already giving $100+ per month, to discuss an extra single gift or an increased monthly gift. We are looking to develop a protocol about this so our development team has some guidance. Do you have any advice?

Major Donor Surveys: A Three Year Case Study

In the sequel to his January-February 2016 article, “Surveys and Segments: Building Your Major Donor Strategy,” Jack Hui Litster shares lessons learned in the three years since Inter Pares first launched their major donor survey.

How Do We Fundraise Now?

No matter how your group is funded or what issues you’re focused on, Kim Klein has helpful insights and practical advice for fundraising under 45 for all of us.