Is the Bottom 98% Giving Less?

Dear Kim, I have been reading a lot about the concentration of wealth and giving among the top 2%. Some articles claim there is a parallel decline in the number and level of people making smaller gifts. What are the implications of this for fundraisers? And do you believe that the bottom 98% of people […]

Small, Local Groups Struggling to Keep Donors

Dear Kim, I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we […]

Re-asking In Honor/Memory Donors

Dear Kim, We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list? ~Alone with My Memories Dear Memories, You ask a great question for organizations like yours who get a lot of these gifts, but the answer is […]

Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

The Pros and Cons of Engaging Volunteers in Fundraising

Dear Kim, For years I have been told that board members and volunteers need to be trained and enlisted in reaching out, meeting with donors, thanking them and asking for support. I work somewhere that has prioritized that. But all of that comes with the cost of a lot of staff time. Some volunteers aren’t […]