Data, Donor Retention, and the Secret to Fundraising Success

Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

The Pros and Cons of Engaging Volunteers in Fundraising

Dear Kim, For years I have been told that board members and volunteers need to be trained and enlisted in reaching out, meeting with donors, thanking them and asking for support. I work somewhere that has prioritized that. But all of that comes with the cost of a lot of staff time. Some volunteers aren’t […]

Preparing for the Trump Administration

Dear Kim, How bad are things going to get under President Trump and what can we do to prepare? ~Sick at Heart Dear Heart, First I have to say I am not a psychic. I have no idea how bad things are going to get. For some people, things are already bad. We have not […]

How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island

After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.

Why Development Directors Leave

Dear Kim, Our development director left suddenly, saying she had found an easier job and could not pass up the opportunity to do good work and not have to work as hard as she had to for us. We have no one to run our year-end campaign. Do you have suggestions for where we can […]