Tag Archives: donor engagement

Segmenting Lists

Dear Kim, I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this. But there are other reasons that I never see anyone mention. I […]

Fundraising as Movement-Building: Breast Cancer Action

These are exciting, scary and sometimes confusing times we live in. From the recent national controversy surrounding SB 1070—the Arizona law that criminalizes immigrants and encourages racial profiling—to last month’s disastrous oil spill in the Gulf of Mexico, there is plenty to be upset about. As social justice fundraisers, though, our job is to see […]