Tag Archives: #giftrangechart

Starting a Major Gifts Program

Kim Klein walks us through the necessary steps to starting a major gifts program, from setting goals to preparing solicitation materials to asking for renewals.

Rebalancing a Top-Heavy Annual Giving Program

Dear Kim,  Our fundraising team has worked hard to build a strong major gifts program. We receive 80% of our revenue from just 9% of our donors. But I’m not sure if this is healthy either. I’ve heard that an annual giving program ideally generates about 80% of revenue from 20% of donors. Should I […]