Tag Archives: pledges

Pitfalls of Multi-Year Pledges

Dear Kim, I recently started work at an organization that deeply relies on the pledging process, but unfortunately has neglected to cultivate those donors who pledged in the first years of these pledge campaigns. I am now charged with the task of (re)connecting with donors who made pledges over five years but have stopped paying. […]

The Pros & Cons of Multiyear Pledges

Dear Kim, We have been advised to start asking our donors for three to five year pledges.  The consultant advising us says it will save us a lot of time because we do ONE ask and then the payment is spread over five years.  Our executive director likes the idea because she and the finance […]