9.4 Use Your Database to Build Stronger Relationships

A GIFT webinar featuring Rebecca Johnson on Monday, September 24th at 4pm ET/1pm PT.

CRM/DRM refers to constituent and donor relationship management. A good CRM/DRM system should do just that–help you track, maintain and deepen relationships with your organization’s constituents and donors. Most people know how to use their database to track gifts received, but what about using your database to help you get the gift? Cultivation is at the heart of good donor fundraising. We will cover how to do cultivation well and how your CRM/DRM helps you stay on top of cultivation activities by helping you assign and track relationship-building activities.