May-June 2012 Cover

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May-June 2012 Grassroots Fundraising Journal:

More People + More Fun = More Money


Networked Fundraising: Raising Money to the Third Degree

by Megan J. Peterson

Bowl-a-Thons can be great fundraisers. But what happens when you take it to the next level by doing a networked event in multiple cities? A must-read for any organization that has chapters, members, or affiliates in multiple cities.

Also in this issue:

Confessions of a Capital Campaign Chair Nationally-known fundraising consultant Andy Robinson takes what we think we know about good capital campaigns and applies those principles to his own firsthand experience. He lays bare the hard truths about what really happens when leading a capital campaign committee.

Raising Money–and People Power–Online by Brian Dever & Erin Barnes. Groupon? Facebook? Twitter? Some people say they are great online fundraising tools; others think they are no good for fundraising at all. Learn from the experiences of two organizations that used their existing strengths to raise dollars and brand awareness online.

Asking for a Major Gift: A Team Training Exercise Prepping your team to ask for major gifts? Practice and role-plays are crucial to the preparation. Use this exercise at your next meeting or team training to help people feel more comfortable with the process.

Committed for the Long Haul: Tips on Successfully Stewarding Your Mid-Level Donors by Will Cordery. Get new ideas about how to keep your mid-level donors engaged in your organization, year after year. Learn ways to put stewardship in action for donors who need more than a newsletter but are not interested in a personal visit.

Bringing Mindfulness to Fundraising by Beth G. Raps. Many people practice mindfulness, meditation, and being present in their lives. But mindfulness can also help us overcome the stress of fundraising by approaching it with calm and clarity. Learn how to take the ideas and practices of mindful living and apply them to your fundraising.

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