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July/Aug 2012 Grassroots Fundraising Journal

Fundraising Framework: What You Need to Get the Job Done

“Soy Safista”: Turning Community Ownership into Community Dollars. by Heather Yandow & Meredith Emmett. Student Action with Farmworkers shares the ins and outs of its successful volunteer-led online fundraising campaign. With 20 volunteers and an online platform, learn how they raise almost $25,000 in just two months. They also share important tips for volunteer fundraisers.

Taking the Plunge: Is it Time to Hire a Grassroots Fundraiser? Nationally-known fundraising consultant Stephanie Roth sees this situation all the time: Groups simply don’t have enough staff members to carry out all of the grassroots fundraising activities needed to meet their goals. This article helps you answer the question of whether the time is right for you to hire a dedicated grassroots fundraiser. You also get insights from two organizations that took the plunge.

Multiple Constituent Groups, One Database? How to Track Everyone Who’s Anyone to You by Laura Quinn. As databases get more sophisticated, groups are always looking for the perfect database that does it all. If you have multiple constituents, use this simple tool to determine whether one database really can meet your needs. Included are case studies of three organizations that chose three different solutions.

Using Video in Your Online Campaigns by Nzgina Koné-Miller. Free and inexpensive recording, editing, and sharing tools are putting online video into the hands of even the smallest organizations. Our tech columnist explains how to make your online videos inspire your supporters to take action.

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