Tag Archives: #donorpyramid
Rebalancing a Top-Heavy Annual Giving Program
Dear Kim, Our fundraising team has worked hard to build a strong major gifts program. We receive 80% of our revenue from just 9% of our donors. But I’m not sure if this is healthy either. I’ve heard that an annual giving program ideally generates about 80% of revenue from 20% of donors. Should I […]
