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July-August 2016, Vol. 35 No. 4

Navigating Race and Class in Fundraising by Laresha Franks
Learn how Community Coalition in South Los Angeles built internal support for launching their membership program, using “Race Retreats” for staff to explore their relationship with money and overcome their hesitancy to ask their working class Black and Latinx constituents to invest financially in the work.

Strengthening Black America’s Political Voice Through Online Campaigns and Fundraising by Sheena Brown
Color Of Change has experienced impressive growth in their membership in recent years, establishing itself as the largest online civil rights organization in the nation. Read what’s contributed to their success, and how they plan to continue deepening their relationships with their supporters.

Shifting Your Organization’s Fundraising Mindset by Karen Topakian
If a deeply ingrained fear of fundraising or a reluctance to prioritize it (or both!) exists at your organization, this article is a must read. Familiarize yourself with the practices and mindsets of groups with robust individual donor programs, as well as tips for overcoming common objections to grassroots fundraising.

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