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March-April 2014, Vol. 33 No. 2

Expanding Your Base of Support

Mar-Apr 2014 GFJ CoverYou’ve Got Something to Talk About: Amplifying Your Organizational Greatness Conveying our greatness to potential funders and donors remains a challenge for many of us. Holly Fincke and Rebecca Johnson examine what’s holding us back, and offer tips for how we can talk ourselves up more. Read the full article here.

Also in this issue:

15 Tips for an Excellent Problem Statement How do you persuade a prospective supporter to care about the issues you’re working on? Use these 15 tips developed by Judy Kunofsky to effectively make your case. $3 (free to subscribers)

Building a Better Direct Mail Fundraising Appeal Creating an effective fundraising appeal is easier said than done. Peter Schoewe shares secrets to success based on years of testing and experience. $3

Emily Post-Capitalism and the Revolutionary Etiquette of Crowdfunding Have you ever come across a crowdfunding campaign and questioned its appropriateness? Ezra Berkley Nepon and Annie Danger discuss the ethics and etiquette of crowdfunding. $3

Jump-Start Your Fundraising with Prospect Research Armando Zumaya explains why prospect research should be part of every grassroots fundraising program, and provides tips for getting started. $3

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