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September-October 2016, Vol. 35 No. 5

How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island 
After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.

The POC Majority: Preparing Your Organization for Demographic Shifts
People of color are fast becoming the majority across the United States. Baby Boomers are reaching retirement age, and Millennials are increasing their ranks in the workforce. How can we continue to deepen our support from these communities? Stan Yogi shows us how.

Gift Planning: Your Guide to Transformational Gifts
Starting a planned giving program can seem like a daunting task. But Impact Communications tells us not to believe the hype. They debunk common myths about legacy giving and provide simple steps you can take to get your program off the ground.

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Check Out More Articles on Donor Motivations and Communications in the Journal Archive!

$3 each or free if you’re a current Journal subscriber!

Don’t have your password? Email jennifer[AT]grassrootsfundraising[DOT]org.

“Understanding Donor Motivations (Including Your Own!): A Training Exercise” by Uma Rao (Mar-Apr 2013, v32 n3)

“Strategic Communications for Year-Round Donor Engagement” by Joleen Ong (Sep-Oct 2014, v33 n5)

“Building Good Relationships with Donors Starts with You” by Kim Klein & Jean McCord (Mar-Apr 2007, v26 n2)

“Mom Was Right… Write That Thank-You Note!” by Nancy Otto (Jan-Feb 2007, v26, n1)

“More Money in the Mailbox: 11 Tips for Improving Your Mailings” by Andy Robinson (Nov-Dec 2005, v24 n6)

“What Have You Done for Me Lately? Building Healthy Relationships with eNewsletters” by Nzinga Koné-Miller (Mar-Apr 2012, v31 n2)

“Fundraising Appeal Makeover” by Nicole Hsiang (Jan-Feb 2010, v29, n1)

“Four Essential Tips to Motivate Individual Donors” by Mara Perez (Sep-Oct 2011, v30 n5)


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