July-August 2018, Vol. 37 No. 4

Opportunistic Fundraising: The Good, the Bad and the Confusing
With charitable donations on the rise, many groups are figuring out how to deal with the windfall. Andy Robinson takes a close look at some of the ethical and practical issues to consider.

Is Crowdfunding Right for You?
Use this infographic and chart created by John Won to help you navigate the world of crowdfunding platforms.

Data Analytics for Grassroots Groups
Zach Shefska shares how data analytics can inform our fundraising strategies, and provides tips for small shops on how to get started.

Reflections on 14 Years with GIFT & GFJ
Stephanie Roth sits down with out-going Journal Editor Jennifer Emiko Boyden, to talk about her tenure with the organization and how the fundraising landscape has changed during that time.

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Here’s a sampling of the hundreds of articles you’ll find in the Archive:

“Understanding Donor Motivations (Including Your Own!): A Training Exercise” by Uma Rao (Mar-Apr 2013, v32 n3)

“Strategic Communications for Year-Round Donor Engagement” by Joleen Ong (Sep-Oct 2014, v33 n5)

“Building Good Relationships with Donors Starts with You” by Kim Klein & Jean McCord (Mar-Apr 2007, v26 n2)

“Mom Was Right… Write That Thank-You Note!” by Nancy Otto (Jan-Feb 2007, v26, n1)

“More Money in the Mailbox: 11 Tips for Improving Your Mailings” by Andy Robinson (Nov-Dec 2005, v24 n6)

“What Have You Done for Me Lately? Building Healthy Relationships with eNewsletters” by Nzinga Koné-Miller (Mar-Apr 2012, v31 n2)

“Fundraising Appeal Makeover” by Nicole Hsiang (Jan-Feb 2010, v29, n1)

“Four Essential Tips to Motivate Individual Donors” by Mara Perez (Sep-Oct 2011, v30 n5)


GFJ Editorial Board Member Randall Quan on how the Journal has helped the groups he works with.